Blog Indiana 2008

BlogIN

Keynotes

I’m here at the Smaller Indiana blogging unconference, BlogIN. We’ve been through the keynotes, two break-out sessions, and are now in the third. I’m a horrible live blogger, apparently. Granted, I hosted a "Blogging 101" session, so I didn’t take many notes in that one. For the keynotes, Chris Baggot, Kevin Makice, and Douglas Karr talked about their blogging experiences. Here’s the few chicken-scratch notes I took in the keynotes.

Chris Baggott

Chris has been blogging since late 2000. His main motivations were, honestly, selfish: He felt he had ideas worth hearing.

Had some goals … you should have goals too.

Employees are 5 times more credible as bloggers than the CEO.

How do you measure conversion in corporate blogging. That’s the important thing.

Kevin Makice

(blogshmog.net)

Kevin has been writing a personal blog since 1999. Started doing this as a way to introduce the world to his son (or was it vise versa?).

He uses his blog to build connections with other people.

What’s great about blogging is that it connects lots of different people providing lots of different perspective.  No one has the right answer and that makes it powerful.

Blogging is about transparency.

Need to understand that blogging is something that is a new medium.  You should not be afraid to make mistakes and learn from the best.

Douglas Karr

Google is essentially the web.

Blogging is about spheres of influence  We have different areas where we have conversations and things ripple out from there.

Analogy of Burj Dubai building - blogs are built on a wide base.

Some advantages of blogging:

  • Transparency
  • Consistency
  • Passion
  • Participate
  • Momentum - steady consistent effort.
  • Committee
  • Coordination
  • Measurement

Disadvantages to blogging:

  • Transparency
  • Time
  • Hypocrisy
  • Anonymity
  • Conflict
  • Measures

Why does he blog? For fulfillment and answering questions for other people.  "Great podium to communicate with people I’m already connected to."

Posted on April 26, 2008 in Business, Web.    

2 Comments

  1. Douglas Karr said:

    Thanks so much for the great post - I think that summed it up!

    April 26th, 2008 at 5:18 pm
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