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At Blog Indiana I attended a presentation by Jeremy Dearringer of Slingshot SEO entitled “Defending Your Brand with SEO, Social Media and WMD”. I took sketchnotes during the session:
Takeaways:
- Many people confuse Google’s Search box with the address bar.
- Watch out for what Google suggests when people search for your company
- 70% of people read negative reviews first.
- Build your reputation on websites you control (stake your claim)
- SERM is a long-term strategy.
- Handle small problems before they become large problems.
- Be careful about reacting to criticism.
- Monitor, monitor, monitor.
Jeremy’s presentation slide deck: Search Engine Reputation Management
Technical Review
I wanted to take a moment and provide Jeremy with some feedback on his presentation as a whole. I think he did a great job. Clearly he knows the SEO business and the ways to build a good reputation. His slide deck had good screen shots of examples relating to what he was discussing. Unfortunately, there were other slides that were a wall of text. The slides should have been short bullet points, and he could have read the pertinent parts of the text to make things flow better. Overall, I got a lot out of the presentation. Thanks, Jeremy!
